Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing. A popular keynote speaker who has been invited to speak in more than a dozen countries across four continents, Neal teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is also the host of the Maximize Your Social Influence podcast and the author of four books on social media, including his latest, The Age of Influence: The Power of Influencers to Elevate Your Brand.
Listen in as Neal shares his insights on the new age of social media and digital marketing, as well as his number one piece of advice for becoming an influencer in your niche. You’ll learn how to build social proof with your audience, how the influencer pyramid has changed as social media has evolved, and why the “know, like, and trust” factor is just as important in the online space as it is offline.
Learn how to use influencer marketing in any business with @NealSchaffer, author of THE AGE OF INFLUENCE. Click To Tweet
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On Today’s Episode We’ll Learn:
- Neal’s approach to digital marketing.
- How to build trust with your audience when you’re a social media influencer.
- A critical mistake to avoid.
- How influencer metrics have changed who companies want to collaborate with.
- Why brands outside of the standard beauty and fashion industries are turning to influencer marketing.
- How to use social media as an extension of the brand.
- What it takes to become an influencer yourself.
Key Resources for Neal Schaffer:
- Connect with Neal Schaffer: Website | Twitter | Facebook | Instagram | LinkedIn
- The Maximize Your Social Influence Podcast
- Amazon: The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer
- Kindle: The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer
- Amazon: KNOWN: The handbook for building and unleashing your personal brand in the digital age by Mark Schaefer
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Full Episode Transcript: