Dr. Tedi Asher is the first—and only—art museum neuroscientist. Shortly after completing her Ph.D. at Harvard Medical School, she became the Neuroscience Researcher at the Peabody Essex Museum (PEM) in Salem, Massachusetts. There, she helps to inform the exhibition design strategy by analyzing emerging neuroscientific findings and proposing recommendations to increase engagement and visitor impact.
In this episode, Tedi shares the details of her unique line of work, as well as how directing people’s viewing impacts their experience. Listen in to hear about her findings on engagement, examples of her experiments, and more.
Learn how directing people's viewing impacts their experience - with Dr. Tedi Asher, the first—and only—art museum neuroscientist. #art #CX #visitorexperience Click To Tweet
If you enjoy the show, please drop by iTunes and leave a review while you are feeling the love! Reviews help others discover this podcast and I greatly appreciate them!
On Today’s Episode We’ll Learn:
- The origin story of Tedi’s unique job position.
- How she compares her work to what other behavioral science units do.
- Examples of interventions she has tested.
- The three elements of engagement.
- What made people spend twice as long looking at a work of art.
- The distinction between system one and system two processing.
- How directing people’s viewing impacts their experience.
Key Resources for Dr. Tedi Asher:
Share the Love:
If you like The Brainfluence Podcast…
- Never miss an episode by subscribing via iTunes, Stitcher or by RSS
- Help improve the show by leaving a Rating & Review in iTunes (Here’s How)
- Join the discussion for this episode in the comments section below