Tiffany Bova has helped companies like Microsoft, Cisco, IBM, Dell, and more expand their market share and grow their revenues. Today, she is the Global Customer Growth and Innovation Evangelist at Salesforce, as well as the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. Previously VP, Distinguished Analyst, and Research Fellow with Gartner, Tiffani is a top Twitter influencer in customer experience, sales, AI, the future of work, cloud, and marketing with more than one million Twitter impressions per month.
In this episode, she explains where so many companies get it wrong when it comes to growth. Listen in to learn the key components of effective growth strategies, why timing and sequence are so important, and what must be in place before marketing efforts can truly work.
Learn where so many companies get it wrong when it comes to planning their growth strategies with @Tiffani_Bova, author of GROWTH IQ. #growth #strategy #performance Click To Tweet
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On Today’s Episode We’ll Learn:
- What companies tend to be so focused on that they forget to focus on growth.
- Ways to leverage data and technology that are often overlooked.
- Why sequence is so important when planning growth strategies.
- The job of leaders when it comes to managing growth.
- Where companies tend to get complacent.
- What McDonald’s did to improve their growth.
- Where Sears went wrong.
- What the goal of growth should be.
- Where Tiffani says both individuals and organizations tend to leave a lot of value on the table.
Key Resources for Tiffani Bova:
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Full Episode Transcript: