Psychology and business used to seem like strange bedfellows, but that’s quickly becoming an outdated belief. As our guest Dr. Art Markman can attest, the intersection between business and human irrationality is becoming increasingly fascinating to academics and CEOs alike.
Art Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin. He has published over 150 scholarly works on topics in higher-level thinking, including the effects of motivation on learning and performance, decision making, and creativity.
Art returns to the podcast in this episode to talk about how businesses are beginning to realize how essential it is to understand the less rational actions of customers. He also shares some of the insights from his new book about how to lead a happy life, whether or not “brain games” really work, and why time seems to fly as we get older.
If you enjoy the show, please drop by iTunes and leave a review while you are still feeling the love! Reviews help others discover this podcast and I greatly appreciate them!
On Today’s Episode We’ll Learn:
- How the intersection of marketing and psychology has become a rich field of study in its own right.
- Why those in the business world are starting to accept – and even embrace – the less rational side of their customers.
- What insights neuroscience can provide about how to live a happy life.
- How tongue twisters capitalize on our brain’s capacity for error.
- Whether or not multitasking actually works.
- Some of the most interesting research Art has come across recently.
Key Resources for Art Markman and Brain Briefs:
- Connect with Art: Website | Twitter | Two Guys on Your Head Podcast
- Amazon: Brain Briefs: Answers to the Most (and Least) Pressing Questions about Your Mind
- Smart Thinking, Smart Change with Art Markman on The Brainfluence Podcast
- Dr. John Traphagan
- Clay Spinuzzi
- Ed Diener
- Art Markman on Dr. Phil
Share the Love:
If you like The Brainfluence Podcast…
- Never miss an episode by subscribing via iTunes, Stitcher or by RSS
- Help improve the show by leaving a Rating & Review in iTunes (Here’s How)
- Join the discussion for this episode in the comments section below