This week, we’re switching gears at The Brainfluence Podcast… no guest, just me (Roger)… What we’re going to do is talk about The Persuasion Slide™ model.
I first presented it at last year’s Conversion SUMMIT in Frankfurt, Germany – an amazing conference run by conversion expert Andre Morys. (The speaker lineup was amazing, I felt privileged to be included in that group of really savvy experts.)
As you know, or will figure out if you read my writing, I focus a lot on non-conscious effects on the behavior of consumers and web visitors. But, there are a lot of those effects!
Robert Cialdini introduced his six principles of persuasion, but there are many other factors that don’t fit neatly into those categories. Sensory factors, the weird way our brains process numbers, and many, many other factors all play a role.
I wanted to integrate these areas and more into a practical and actionable business model.
The Persuasion Slide is a framework for understanding persuasion, using the analogy of a playground staple – the slide. Think of it not as a theory in itself, but as a container into which theories fit.
I expect to revert to our normal guest interview format next week, but please let me know what you think of this episode in a comment below, in particular whether you loved it or hated it. (If you hated it, don’t worry – I don’t expect this to happen often.)
If you enjoyed it, please drop by iTunes and leave a review while you are still feeling the love! Reviews help others discover this podcast, and I greatly appreciate them!
On Today’s Episode We’ll Learn:
- How to understand The Persuasion Slide model.
- Why no single theory of persuasion or motivation completely explains behavior.
- Conscious Motivation vs Non-conscious Motivation.
- How to reduce the effect of the two components of friction on your slide.
- How you can save HUGE amounts of money by focusing on non-conscious factors!
Amazon: Webs of Influence: The Psychology of Online Persuasion
by Nathalie Nahai
Amazon: Influence: The Psychology of Persuasion by Robert Cialdini
Amazon: The Psychology of Price: How to use price to increase demand, profit and customer satisfaction by Leigh Caldwell
Amazon: Thinking, Fast and Slow by Daniel Kahneman
Amazon Kindle Edition: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
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