Additional menu

Friction Hunter

#FrictionHunterHave you had a high friction experience as a customer? Do you see situations where customers or colleagues waste time and effort because of a bad or unnecessary process? It's time to become a Friction Hunter™. Post with the #FrictionHunter hashtag or drop a note to friction at rogerdooley dot com. Roger will share as many as he can. Watch this space for examples of pointless friction that should be corrected as well as examples of friction-aware design that benefit the user.

Do your part to fix bad #UX and sucky processes - be a #FrictionHunter!