A new study shows that visitors form a long-lasting impression of a website within a fraction of a second of their first visit. In just a brief one-twentieth of a second -- less than half the time …
Norman vs. Nielsen – Web Design Smackdown
Read human factors guru Don Norman's latest book, Emotional Design, and it's evident that Norman and his partner, web usability consultant Jakob Nielsen, must be turning into The Odd Couple. Nielsen …
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Play, Fun, and Web Design
Can a utilitarian product be fun? How about a business website? I've finally got around to reading Don Norman's latest book, Emotional Design, and in this and perhaps future entries we'll discuss …
New Neuromarketing Blog
Most web marketers have a LOT of information about their customers. Web analytics are extemely powerful, and give quantitative marketers far more data than what is available from traditional …
Hammacher Schlemmer and the Power of “The”
This is a great time of year for those who enjoy studying marketing and copywriting - every day, the mailbox is full of catalogs, each with their own style. One long time favorite is Hammacher …
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Give to Receive
It's far from being a novel idea, but the Duct Tape Marketing weblog reminds us that "Give and You Shall Receive." The article points out that one of the best ways to win the trust of potential …
Left Brain Marketing
In Search Engine Guide: Seeking Marketing Talent With Left-Brain Minds, DM News makes the point that marketers who have relied on "right brain" creative-types for success need to start using both …
Seth Godin, “Expert” Advice, and Search Engine Marketing
Seth Godin, author of Permission Marketing, asks the rhetorical question, Where do you get your advice?. godin points at Al Gore's use of the late Johnny Carson as an image consultant as an example …
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The Long Tail
One of the great things about most Webmaster World of Search Conferences is the diversity of presentations. Having attended other conferences where speakers start repeating the same content and ideas …
