Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. Dan has spoken to audiences in over 25 countries, and pioneered the use of facial coding in market research in 1998. His company, Sensory Logic, Inc., has done work for over half the world’s top 100 consumer-oriented B2C companies, and he has appeared in numerous media outlets, including CNN, Bloomberg TV, and The Wall Street Journal.
In this episode, Dan shares insights from his latest book, First Blush: People’s Intuitive Reactions to Famous Art. Listen in to learn about his groundbreaking study on what imagery grabs our attention (or doesn’t), how it applies to marketing and advertising, and why you may want to think of people as cats when you’re crafting advertising messages.
Learn how to use facial coding to analyze both art and ads with Dan Hill, @EmotionsWizard, author of FIRST BLUSH. Click To Tweet
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On Today’s Episode We’ll Learn:
- The most common reasons ads fail to hold the consumer’s attention.
- Key learning any marketer can take from the First Blush study.
- Why human coders are still the benchmark in facial coding reporting.
- What a typical qualitative research study in facial coding looks like.
- Why faces should always be expressive for maximum effect, in art and advertising.
- What the “corner of death” is in advertising.
- The secret to a successful ad.
Key Resources for Dan Hill:
- Connect with Dan Hill: Website | Blog | Facebook
- Amazon: Famous Faces Decoded: A Guidebook for Reading Others
- Amazon: First Blush: People’s Intuitive Reactions to Famous Art
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Full Episode Transcript: