According to our guest this week, you’re better off adapting to the future as it hurtles toward you rather than trying to predict it.
Roland Smart has experience with entrepreneurship and business in ventures both large and small. While he now works for tech-industry giant Oracle, he has spent most of his career working for start-ups and having odd entrepreneurial adventures.
Roland is the author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage, which dissects the fundamentally changed world of marketing in the digital age. The book and the man himself are both chock-full of advice about how marketers can update their thinking about the field to match its rapidly changing landscape.
In this conversation, Roland and I discuss his seemingly career-unrelated college major, his design for a portable bike rack, and how he did in school — and that’s just the first five minutes. We also talk in depth about the Agile approach and how Roland and others have applied it to their marketing to keep up with the breakneck pace of product development (and launch) in this era of über-connectivity. We wrap up with how you can start to apply Agile thinking to your own business or solopreneurship.
Roland Smart is the VP of Social & Community Marketing at Oracle, where he oversees programs that enrich communities tied to Oracle’s products and services. He previously held positions at a number of start-ups, where he witnessed the Agile effect firsthand.
He is also the co-host of the Marketing Agility Podcast and speaks at industry events like the ad:tech Modern Marketing Experience, The Social Media Optimization Conference, and SXSW. He has also written on tech and marketing for publications including Forbes and iMedia.
Roland’s unmatched experience with social marketing at Oracle and smaller ventures makes him a veritable expert in this field, so don’t miss this chance to hear from this industry leader.
If you enjoy the show, please drop by iTunes and leave a review while you are still feeling the love! Reviews help others discover this podcast and I greatly appreciate them!
On Today’s Episode We’ll Learn:
- Why marketers aren’t good at predicting the future and how to work around this limitation.
- Why designs should be shown to customers even before they go into production.
- The importance of shifting our thinking away from the concept of marketing campaigns as having a beginning, middle, and end.
- Why marketers should start with a less prescriptive approach to marketing than Kanban or Agile.
- Why it’s crucial to eliminate negative peaks in customer experiences that can occur with your products and services.
Key Resources for Roland Smart:
- Connect with Roland: RolandSmart.com | The Marketing Agility Podcast | Twitter
- Amazon: The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
- Kindle: The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
- Magic Math: You Can Double Your Results in 43 Days
- Ep #115: How To Increase Your Visual IQ with Amy Herman
- The Agile Manifesto
- The Agile Marketing Manifesto
- What is Kanban?
- Daniel Kahneman – Nobel Prize Winning Economist
- NetPromoter on Wikipedia
Share the Love:
If you like The Brainfluence Podcast…
- Never miss an episode by subscribing via iTunes, Stitcher or by RSS
- Help improve the show by Leaving a Rating & Review in iTunes (Here’s How)
- Join the discussion for this episode in the comments section below
Full Episode Transcript: