Our special guest this week is conversion expert Brian Massey. Brian is known as the Conversion Scientist™, and he’s the founder of Conversion Sciences, creator of The Conversion Scientist blog, and author of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. He has also written for numerous publications such as ClickZ.com, the Content Marketing Institute and Marketing Land.
Brian has over 20 years of experience as a computer programmer, entrepreneur and in the corporate marketing world, where he has gained valuable insight into the formulas behind a successful business. Brian is also an accomplished speaker, appearing at conferences world-wide including the upcoming Ascend Summit and Unbounce Call to Action Conference, where he can always be found in his trademark lab coat.
Brian’s book, Your Customer Creation Equation, is written to target small to mid-size companies who are still relying on hired designers, consultants and other outside 3rd party companies for advice. Its deceptively small size should not be taken as an indicator of the amount of knowledge it offers. The main goal of Your Customer Creation Equation is to challenge the way that entrepreneurs engineer their websites. In his book, Brian strives to help you ask the right questions of any designer with ease. Listen in as Brian sheds light on several of the greatest tools you can use to maximize the potential of your website.
If you enjoy the show, please drop by iTunes and leave a review while you are still feeling the love! Reviews help others discover this podcast, and I greatly appreciate them!
On Today’s Episode We’ll Learn:
- What a Conversion Scientist is.
- How to earn the trust of your potential customers.
- The counter-intuitive way to generate more telephone calls.
- Why we spend too much time telling people what we offer and not enough time on their needs.
- The 2 reasons why Brian always wears his trademark lab coat.
- Why Brian says that most designers are going to give you well-meaning, but altogether bad, advice.
Book Website: Your Customer Creation Equation by Brian Massey
Amazon: Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist by Brian Massey
Kindle Version: Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist by Brian Massey
Share the Love:
If you like The Brainfluence Podcast…
- Never miss an episode by subscribing via iTunes, Stitcher or by RSS
- Help improve the show by Leaving a Rating & Review in iTunes (Here’s How)
- Join the discussion for this episode in the comments section below