After last week’s epic interview with Dr. Robert Cialdini, I decided to do a short solo recording focused on the intersection of magic, neuroscience, and selling. If you missed last week’s episode, I encourage you to go back and listen to it. Dr Cialdini and I had a fascinating discussion about his research, his new book The small BIG and if his original six principles are still relevant today, 30 years later.
Magicians have a remarkable ability to control the brains of their audiences. They are so skilled at directing the attention of observers that they are able to manipulate objects, props, and even people without detection. While I hope we, as marketers and salespeople, aren’t trying to trick anyone, we can all learn from these skillful practitioners.
Today we dive into how to master the art of the top magicians to captivate and hold our audience’s focus. Listen in to learn how you too can learn to harness your body and your mind to ensure that your customers can’t take their eyes off of you.
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On Today’s Episode We’ll Learn:
- How magic and marketing are related.
- Why pickpockets are successful.
- The 6 selling secrets of magicians.
- Why our brains often miss key details.
- The best physical movements to keep your audience’s attention.
Amazon: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley
Kindle: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley
Amazon: The small BIG: Small Changes that Spark Big Influence by Dr. Robert Cialdini
Kindle: The small BIG: Small Changes that Spark Big Influence by Dr. Robert Cialdini
Barnes & Noble: The small BIG: Small Changes that Spark Big Influence by Dr. Robert Cialdini
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