This week, we’re going to talk about how the way you describe your product or service can actually change what the customer experiences. While some businesses operate under the reliable maxim of “under-promise and over-deliver,” you may not only be selling your business and product short, but you may actually make their experience less positive.
Join me in this episode as I analyze the fine line between over- and under-promising and explain how to walk that line to improve your customer’s experience. Listen in to learn how a simple change in verbiage or packaging can change your both customers’ expectations and experience.
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On Today’s Episode We’ll Learn:
- Why “under-promise and over-deliver” isn’t always best.
- Why psychologists love cheap red wine.
- How the price of wine changes its taste.
- Why packaging is an important part of customer experience.
- How you can describe your product to improve customer experience.
Amazon: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley
Kindle: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley
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