This week’s guest on The Brainfluence Podcast, is scientist, author, entrepreneur and speaker Paul J. Zak. Paul is the founding Director of the Center for Neuroeconomics Studies at Claremont Graduate University and the founder of O-Factor, Inc. In his search to understand the role of Oxytocin in human behavior, he has picked up several interesting nicknames over the last 10 years, including Doctor Love.
Paul’s book, The Moral Molecule, describes the chemical basis for many human behaviors, including what happens to the brain chemically when you love, trust, and experience a variety of other human emotions. Listen in as Paul explains how his years of research helped him unveil the best way to inspire others and keep your customers’ trust for years to come.
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On Today’s Episode We’ll Learn:
- Why Paul’s field has been named “vampire economics.”
- Why Paul first started researching Oxytocin.
- The 2 ways that the brain and Oxytocin play into trust.
- How videos can stimulate Oxytocin.
- Why Paul tries to piss off his students.
- Paul Zak
- Amazon: The Moral Molecule: How Trust Works
- Fast Company: The Rise of Sadvertising
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