This week is a departure from the usual format. It’s an interview, but I’m the one being interviewed. In this episode, I speak with Alex Harris about a variety of conversion topics. We taped it for his video podcast, MarketingOptimization.TV, but I thought we covered so much useful content that I asked Alex if I could publish the audio version here.
Alex Harris is the founder and creative director at AlexDesigns.com. He and his team specialize in website design to improve conversion rates and lead generation. Alex is also the author of Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads, available in Kindle and paperback formats on Amazon. You can also score an audio version for free on his website, boostecommercebook.com. Alex’s book has a phenomenal rating on Amazon, with 58 five star reviews and one outlier who was dissatisfied enough to rate it a mere four stars! It also has an endorsement from recent Brainfluence Podcast guest Bryan Eisenberg.
I think you’ll find this session to be full of useful tips. Alex shares the knowledge he acquired during his 14 years of experience with eCommerce, web design and CRO to deliver interesting and actionable information on his video podcast. Listen in for a different approach to using my Brainfluence tips and tricks to optimize your success.
If you enjoy the show, please drop by iTunes and leave a review while you are still feeling the love! Reviews help others discover this podcast, and I greatly appreciate them!
On Today’s Episode We’ll Learn:
- Science-based tips to make your prices seem lower.
- How my approach to optimization has developed.
- Why you need to study what your customers are thinking, not just what you think they are thinking.
- Why the wrong font on your website can kill your conversion rate.
- How to choose the right price for your customers.
- Alex Designs
- Boost E-commerce Sales Site
- Video version of my chat with Alex: Neuromarketing w/ Roger Dooley of Brainfluence
- Marketing Optimization TV
- Kindle: Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads by Alex Harris
- Amazon: Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads by Alex Harris
- Amazon: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley
- Kindle: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley
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