Joining The Brainfluence Podcast this week is Dan Ward. After serving 20 years in the United States Air Force, Dan retired with three engineering degrees and a Bronze Star. He leveraged that education and experience into the founding of Dan Ward Consulting to help companies reduce the cost, time, and complexity of their innovations.
As an acquisitions officer in the military, Dan specialized in leading high-speed, low-cost technology development programs. Most notably, he led an $84 million radar project that delivered twice the expected results, finished a month early, and came in $8 million under budget.
Dan joins me today to discuss his books, FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation and The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse. Listen in to learn how to make the right decision regardless of how complex the issue is, as well as how you can ensure you are improving your business in a way that will help your clients without confusing them.
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On Today’s Episode We’ll Learn:
- The difference between complexity and sophistication.
- Why designers and engineers often fall prey to what Dan calls “Verschlimmbesserung.”
- Two methods to make complex user interfaces more effective.
- Why only 20% of most software is used by 80% of users.
- How organizational complexity led to unnecessary confusion in an elevator’s installation.
- Amazon: The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse by Dan Ward
- Kindle: The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse by Dan Ward
- Amazon: FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation by Dan Ward
- Kindle: FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation by Dan Ward
- Connect with Dan: Website | Twitter | Facebook | LinkedIn
- Amazon: The Design of Everyday Things: Revised and Expanded Edition by Don Norman
- Kindle: The Design of Everyday Things: Revised and Expanded Edition by Don Norman
- Amazon Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug
- Guy Kawasaki
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