We’ve all heard the claim that print is dead, but is that really true? In this special episode, our very own Roger Dooley discusses what research suggests about the ongoing print vs. digital debate. He also shares interesting information he has observed about how print and digital interact from the sales of his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.
Listen in to hear the truth about what people truly prefer, as well as fascinating psychological concepts that come into play when dealing with print materials.
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On Today’s Episode We’ll Learn:
- What people really prefer when it comes to print vs. digital.
- The surprising thing that improves brand trust.
- How to make print materials more impactful.
- The truth about electronic vs. print book sales over the years.
- What can create false memories about product experiences.
- Tips for improving the performance of your print, or so-called “junk” mail.
- What will likely account for 80% or more of revenue over the next 5 years.
Key Resources for Roger Dooley:
- Connect with Roger Dooley: Website | LinkedIn | Facebook | Twitter
- Print vs. Digital: Another Emotional Win for Paper
- Paper Beats Digital For Emotion
- Does Paper Outweigh Digital?
- Paper Beats Digital In Many Ways, According To Neuroscience
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