Today’s guest is Tom Shapiro, founder and CEO of the branding, web design, and marketing agency Stratabeat, Inc. Throughout his career, Tom has developed marketing strategies for more than a dozen Fortune 500 clients, including AT&T, Hewlett-Packard, and P&G. He also served as Director of Digital Strategy at iProspect for five years, a time that saw the agency grow from 85 to more than 700 employees.
Tom’s marketing insights have been published in CMO.com, CNN.com, Forbes, and many others. His wisdom can also be found in his new book, Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth.
In this episode, Tom discusses powerful and innovative marketing strategies, what it takes to increase revenue, and much more. Listen in to hear his tips and inspiring stories of what companies have done to explode their growth.
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On Today’s Episode We’ll Learn:
- What dictates 90% of purchasing decisions.
- How to drive your audience to action.
- Why restricting your target market is a smart move.
- The problem with brands trying to explain their products.
- What advertising should focus on instead of text.
- Why businesses should be wary of following marketing trends.
- How to use behavioral science and psychology to change your marketing.
Key Resources for Tom Shapiro:
One of the companies Tom describes in his book is Austin-based WordPress hosting company WPEngine. Roger knows the folks there, and moved his busy Neuromarketing site there earlier this year. Instantly faster, without complicated cache plugins or CDNs! (WPEngine handles all that!) In the podcast, Roger mentions that he’ll try to get Brainfluence podcast listeners a discount offer – here it is: www.rogerdooley.com/wpengine .
- Connect with Tom Shapiro: Website | Twitter
- Amazon: Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth
- Kindle: Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth
- WP Engine
- Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina
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