Mike Michalowicz’s ideas, based on profit psychology, have helped thousands of struggling entrepreneurs turn losing businesses into winners. The traditional equation, “Sales – Expenses = Profit”, seems logical but leads too many entrepreneurs astray.
Our guest this week is Michael Michalowicz, is releasing a new edition of his bestseller, Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine. In it, he offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.
Today Mike Michalowicz is running his third seven-figure venture and is an author of multiple business bestsellers. He has been a small business columnist for The Wall Street Journal, an MSNBC business make-over expert. He is a sought-after keynote speaker on entrepreneurship.
In this interview, Mike explains the profit psychology of entrepreneurship and how turning around traditional concepts of business success can propel us to quick and lasting productivity.
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On Today’s Episode We’ll Learn:
- The profit psychology of business.
- How to allocate small amounts of revenue towards turning an early profit in your business.
- A game-changing roadmap for any entrepreneur to make the money they’ve always dreamed of.
- How businesses that get profitable early have a better shot at achieving long-term growth.
- A simple system that transforms any business from a money-eating monster into a cash-making machine.
Key Resources for Mike Michalowicz and Profit First:
- Connect with Mike: Website | Profit First Book Website
- Amazon: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
- Kindle: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
- Audible: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
- Amazon: The Toilet Paper Entrepreneur
- Amazon: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
- Daniel Kahneman: Loss Aversion
- Crush It! Why Now is the Time to Cash In on Your Passion by Gary Vaynerchuk
- The Savannah Bananas
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