Author and Keynote Speaker
In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can't Tell You, about change initiatives in companies. They discuss the misconception that …
Continue Reading about What Your Employees Need and Can’t Tell You with Melina Palmer →
In this podcast episode, Roger Dooley welcomes Dr. Carl Marci, a pioneer in the neuromarketing space. They discuss Dr. Marci's current work in healthcare and technology, his views on tech-life …
In this podcast episode, Roger Dooley chats with Matt Dixon, author of The JOLT Effect and founding partner of DCM Insights, about the concept of effortful experiences and the impact of customer …
In this podcast episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in marketing strategies and the …
Continue Reading about Belonging to the Brand with Mark Schaefer →
On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business insights. They …
On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Nancy Harhut shares how campaigns that focus on emotional impact over product features …
Continue Reading about Using Behavioral Science in Marketing with Nancy Harhut →
In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation. Tatam discusses his background in …
In this episode of Brainfluence, host Roger Dooley interviews AJ Harper, an editor and publishing strategist, about her career as a developmental editor and ghostwriter, her new book, and the …
Tom Peters is an author and legendary business thinker who has written 19 books. His new title is Tom Peters' Compact Guide to Excellence. It's a small book packed with short bites of wisdom curated …
Continue Reading about Tom Peters’ Compact Guide to Excellence →
