This week, I welcome Joel Weinberger, Ph.D. to The Brainfluence Podcast. Joel is a practicing Clinical Personality and Motivation Psychologist, professor of Advanced Psychological Studies at the Derner Institute at Adelphi University in New York and judge for the Ogilvy Awards. He is a founding partner of Implicit Strategies, the author or co-author of over 100 published articles and chapters; and his work on unconscious processes have earned him a consulting position with the Pentagon, and the Ulf Kragh Award from the University of Lundh, Sweden.
Implicit Strategies, was founded by Joel and Dr Drew Westin, who are both internationally recognized neuroscientists and psychologists. Drawing on their combined decades of research and clinical experience, Implicit Strategies is working to change the face of market research as we know it.
Realizing the practical applications of their work, Joel and his co-founder Drew have learned to predict behavior in everything from entertainment to politics to advertising. Based upon his research, Joel has developed a method to measure the unconscious processes on a mass scale. Listen in as Joel explains how to capture both the conscious and unconscious attentions of your audience to maximize your brand.
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On Today’s Episode We’ll Learn:
- Why surveys and focus groups do not work.
- The role of the conscious and unconscious mind in decision making.
- Why Joel agrees with Freud’s two arguments on unconscious response.
- How Joel’s Reaction Time Method works.
- What the cocktail party phenomenon is and how it works.
- The difference between engagement and attention.
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