Our special guest this week is one of the leading experts on neuromarketing and consumer neuroscience, Dr. Thomas Ramsøy. Thomas is the Director of the Center for Decision Neuroscience at Copenhagen Business School and Copenhagen University Hospital, the founder and CEO of Neurons, Inc., and author of the book Introduction to Neuromarketing and Consumer Neuroscience. Thomas holds a Ph.D. in Neurobiology and Neuroimaging from the University of Copenhagen, along with Masters Degrees in Economics and Neuropsychology.
Thomas founded Neurons, Inc to work with companies to understand their customers’ conscious and unconscious thoughts, behaviors, and buying habits.
Thomas wrote his book, Introduction to Neuromarketing and Consumer Neuroscience, in the same content and style that he teaches at the Copenhagen Business School. In his book, he demonstrates the commercial application of neuroscience into business and marketing that can be used by any business. Listen in for Thomas’s insights and advice on the best practices for applying neuromarketing to your business.
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On Today’s Episode We’ll Learn:
- Why Thomas believes that studying consumer behavior is an effective method of understanding the brain.
- How Thomas defines neuromarketing.
- The differences between European and American beliefs on neuromarketing.
- How business attitudes are changing for neuromarketing.
- What motivated Thomas to write his book, Introduction to Neuromarketing and Consumer Neuroscience.
Amazon: Introduction to Neuromarketing and Consumer Neuroscience by Thomas Ramsøy
Lowe’s – A home improvement store
Neurons, Inc on Twitter: @NeuronsInc
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