This week on The Brainfluence Podcast, my guest is Elissa Moses. Elissa is the head of the global Ipsos Neuro & Behavioral Science Centre. She is a pioneer in neuromarketing, global strategy and research, and has worked alongside CEOs, Silicon Valley giants, scientists, engineers, designers and creative geniuses.
In the past, Elissa was Chief Research Officer with the early neuromarketing pioneer Emsense and has held several key positions with firms like Phillips and the ad agency Grey. Today, Elissa stresses the need for multiple technologies in market research studies. Listen in to learn how you too can learn how to use low-cost technology like surveys, implicit testing, and web-based facial coding, not just expensive fMRI brain scans, to your advantage.
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On Today’s Episode We’ll Learn:
- Ipsos’s mission in Neuro and Behavioral Science.
- Whether your computer’s webcam can measure your emotions.
- Why it is important to be technology agnostic.
- Elissa’s cautions about the new Temple/ARF neuromarketing study.
- How implicit reaction time testing works.
- Amazon: The $100 Billion Allowance by Elissa Moses
- Connect with Elissa: Email | LinkedIn
- Millward Brown
- Brainfluence Ep #45: Scientists Get Closer to The “Buy Button” in The Brain
- Amazon: Blink by Malcolm Gladwell
- Real Eyes
- Amazon: Thinking Fast and Slow by Daniel Kahneman
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