Dr. Péter Érdi serves as the Henry R. Luce Professor of Complex Systems Studies at Kalamazoo College, and he is the founding co-director of the study abroad program, Budapest Semester in Cognitive …
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Use Context Marketing to Motivate Buyers with Mathew Sweezey
Mathew Sweezey is the Director of Market Strategy for Salesforce. Also a researcher, award-winning marketer, and keynote speaker at conferences around the world, Mathew routinely works with the …
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Will Barnes & Noble Ever Fix Its #CX? | #FrictionHunter
Competition can elevate everyone's performance. Think, say, of Magic Johnson vs. Larry Bird. Today, perhaps LeBron James vs. Kawhi Leonard. Formidable competition forces you to play at your highest …
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The Hot Hand and the Science of Streaks
Ben Cohen is a sports reporter for the Wall Street Journal who writes about the NBA, the Olympics, and other topics that don't involve extraordinarily athletic people. While he is definitely the first …
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How to Change Anyone’s Mind with Jonah Berger
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on change, influence, and consumer …
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The Innovation Stack with Jim McKelvey, Square Co-Founder
Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist. The co-founder of Square, where he still serves on the Board of Directors, and founder of Invisibly, an ambitious project …
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