Dr. BJ Fogg is a behavior scientist with deep experience in innovation and teaching. The head of the Behavior Design Lab at Stanford University, BJ teaches his models and methods in graduate seminars, …
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Priming the Unconscious Mind with John Bargh
John Bargh is recognized as one of the world’s leading experts on the science of priming and the unconscious mind. The James Rowland Professor of Psychology, Professor of Management at Yale …
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Talk Triggers with Jay Baer and Daniel Lemin
Jay Baer and Daniel Lemin help the world's most iconic brands use technology to win new customers and keep the customers they've already earned. Respectively the President and Senior Strategist of the …
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Why You Need a Challenge Culture with Nigel Travis
Nigel Travis is the Executive Chairman of the Board and former CEO of Dunkin’ Brands. Previously serving as the President and COO of Blockbuster, Inc., as well as the President and CEO of Papa John’s, …
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The Business of Expertise with David C. Baker
David C. Baker teaches people how to turn unique knowledge into a profitable business. Referred to as the "expert’s expert" by The New York Times, David has written five books, advised over 900 firms, …
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Change for Good: Using Behavioral Economics to Change the World
Bernard Ross and Omar Mahmoud are the authors of Change for Good: Using Behavioral Economics for a Better World, and they're here to share how we can use behavioral science and neuromarketing to …
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