Bas Wouters is an expert in persuasion. As an online lead generator, he caused serious disruption in the kitchen industry, generated millions in sales as a result, and is the only person in the world who can call himself a Cialdini and BJ Fogg Certified Trainer. Joris Groen is a psychologist and user experience designer who specializes in online persuasion. He has improved the results of hundreds of websites, online shops, apps, and online campaigns for notable companies like KLM, Mercedes-Benz, and bol.com.
Both experts join me today to discuss how to turn visitors into buyers in the online space by applying behavioral psychology techniques—including one common technique from the 1970s that is making a revival now in the digital landscape. They’ll also share some of their insights into how to reduce or eliminate buyer’s remorse, increase authority or social proof, and how some unique applications of the Cialdini method are working well in the digital world.
Learn how to use behavior design to convert online visitors into buyers with Bas Wouters and Joris Groen, authors of ONLINE INFLUENCE. #influence #digitalmarketing Click To Tweet
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On Today’s Episode We’ll Learn:
- Methods to persuade people to take an action online.
- How to make click actions irresistible.
- Why small steps are important in the conversion process.
- Why it’s important to set expectations of effort.
- What decision aides in the digital world are and how you can use them.
- Tips to determine whether the persuasion techniques are converting.
Key Resources for Bas Wouters and Joris Groen:
- Connect with Bas Wouters: LinkedIn
- Connect with Joris Groen: LinkedIn
- Online Influence Institute
- Amazon: Online Influence
- Kindle: Online Influence
- Ep #30: Small Changes, BIG Influence with Dr. Robert Cialdini
- Ep #134: Unity: Robert Cialdini’s Surprising Seventh Principle
- Ep #126: Robert Cialdini’s New Insight: PRE-Suasion
- What is Unity, Cialdini’s 7th Principle?
- Robert Cialdini
- Dr. Nick Morgan
- Michael Port
- Ryan Levesque
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Full Episode Transcript: