Blog

These are Roger's thoughts on management, personal productivity, and occasionally random topics. Check out the blog Neuromarketing for his brain-based marketing posts.

The Science of Pride with Jessica Tracy

Ep #130: The Science of Pride with Jessica Tracy

You’ve probably had bosses you adored, and bosses you really disliked. But you likely respected both types, albeit in varied ways. …

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Draw to Win with Dan Roam

Ep #129: Draw to Win with Dan Roam

It’s no secret that humans remember images better than words; the ancient Roman Method of Loci is proof that people have been …

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Develop Emotional Agility with Susan David

Ep #128: Develop Emotional Agility with Susan David

We live in an age of enlightenment. Our days are filled to the brim with apps and books and “life hacks” …

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Creating Real Customer Value with Gautam Mahajan

Ep #127: Creating Real Customer Value with Gautam Mahajan

It may seem like a no-brainer that customers should be a company’s priority — after all, “the customer is always right.” …

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Robert Cialdini’s New Insight: PRE-Suasion

Ep #126: Robert Cialdini’s New Insight: PRE-Suasion

Whatever you’re pitching, selling, or promoting, it’s not about what you’re offering — it’s about what you say before you …

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The Inner Lives of Markets with Ray Fisman

Ep #125: The Inner Lives of Markets with Ray Fisman

Just as customers are influenced by marketing, firms change their tactics in light of buyers’ responses. How might markets be influenced …

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