Dr. Péter Érdi serves as the Henry R. Luce Professor of Complex Systems Studies at Kalamazoo College, and he is the founding co-director of the study abroad program, Budapest Semester in Cognitive …
Use Context Marketing to Motivate Buyers with Mathew Sweezey
Mathew Sweezey is the Director of Market Strategy for Salesforce. Also a researcher, award-winning marketer, and keynote speaker at conferences around the world, Mathew routinely works with the …
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Will Barnes & Noble Ever Fix Its #CX? | #FrictionHunter
Competition can elevate everyone's performance. Think, say, of Magic Johnson vs. Larry Bird. Today, perhaps LeBron James vs. Kawhi Leonard. Formidable competition forces you to play at your highest …
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The Hot Hand and the Science of Streaks
Ben Cohen is a sports reporter for the Wall Street Journal who writes about the NBA, the Olympics, and other topics that don't involve extraordinarily athletic people. While he is definitely the first …
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How to Change Anyone’s Mind with Jonah Berger
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on change, influence, and consumer …
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The Innovation Stack with Jim McKelvey, Square Co-Founder
Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist. The co-founder of Square, where he still serves on the Board of Directors, and founder of Invisibly, an ambitious project …
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Customer Experience Pioneer Jeanne Bliss on #CX and Legacy
Jeanne Bliss has been helping companies like Land’s End and Microsoft Corp create deeper bonds with their customers for 35 years. She has shepherded a whole new breed of leader into the marketplace, …
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Conversion Optimization with Chris Goward
Chris Goward is the founder of Widerfunnel & GO Group Digital, as well as one of the most recognized conversion optimization experts on the planet. Chris founded Widerfunnel with the belief that …
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Sizing People Up with Robin Dreeke
Robin Dreeke received advanced training and operational experience in social psychology, as well as in the practical applications of the science of relationship development during his time in the …
