Lee Hartley Carter is a partner at Maslansky + Partners, a research-driven language strategy firm that specializes in finding the right messages based on one simple idea: It’s not what you say that …
Flip the Script in Sales with Oren Klaff
Oren Klaff is one of the world's leading experts on sales, raising capital, and negotiation. With more than 1,000,000 copies in print worldwide, his first book, Pitch Anything, is required reading …
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BJ Fogg – Design with Behavioral Science
Today we are replaying a very well-received episode with Dr. BJ Fogg from late last year. BJ is a behavioral scientist at Stanford University, where he runs the Behavior Design Lab. He teaches his …
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Behavior Design with BJ Fogg
Dr. BJ Fogg is a behavior scientist with deep experience in innovation and teaching. The head of the Behavior Design Lab at Stanford University, BJ teaches his models and methods in graduate seminars, …
The Persuasion Code Part 1, with Christophe Morin
Welcome to the first of a two-part series that will focus on the new book, The Persuasion Code, co-authored by Christophe Morin and Patrick Renvoise. Today we’re speaking with Christophe, who serves …
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Persuasive AI with Ramsay Brown
My guest today works at the intersection of artificial intelligence, neurochemistry, and human behavior. Ramsay Brown is Co-Founder and COO of Boundless Mind (formerly Dopamine Labs), where he and his …
Digital Persuasion with Erin Gargan
How many emails do you delete or scroll past every day without even reading them? Just taking a minute to think about that should give you a good idea of how utterly ineffective most marketing emails …
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The Influential Mind with Tali Sharot
Today’s guest is an expert on decision-making, emotion, and influence. Dr. Tali Sharot has spent the past two decades studying human behavior and conducting dozens of experiments to figure out what …
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